Blueberry Cheesecake@RM5....are you kidding?

Nope, we are not!

The whole goodness of our signature Blueberry Cheesecake is now available in 'slice' form...so we call it 'The Slice' :) ....and it is only RM5/box!! Imagine the value-for-money that you get in the piece of cake that is nothing but natural ingredients, freshly-homemade, delicious and delivered right to your door-step! Definitely a deal that you will never get in a slice of cake at Secret Recipe or Coffee Bean or Starbucks!

Similar to 'The Small Box', The Slice can make a perfect door gift or take-home dessert for your dinner party guests. Order at least 12 boxes of The Slice and we can deliver it to you when you want it (Note: Delivery charges apply accordingly). And yes, it is only RM5 per box.

To all our Chinese friends, we wish you a Happy Chinese New Year, Gong Xi, Gong Xi!!!

Return of Blueberry Cheesecake

Since Mama's Cheesecake was revived late last year, we have been rigorously promoting our signature Blueberry Cheesecake. We commented about it on Facebook, we uploaded mouth-watering photos onto the blogspot, we placed some samples in Kizsports & Gym (Desa ParkCity) and of course we spoke about it non-stop among family and friends. Yet, the responses seem to favour the not-so-much-talked-about Choc Moist Cake. Though this response keeps us very happy that people now recognize the quality in our Choc Moist Cake but we still feel incomplete that our dear Blueberry Cheesecake is only getting the second-seat.

Last week, we introduced The Small Box. We received numerous feedback and reaction from our followers but most surprisingly most feedback were asking about our dear Blueberry Cheesecake!! How funny, we thought! In the end, we received a few orders which have been safely delivered yesterday. Thank you Ainul and Rosie for the support. I heard Ainul's children gobbled the whole 1-kg cheesecake within minutes!!! I hope you saved a piece for yourself Ainul :)

We really want more people to experience the great feeling of eating our dear Blueberry Cheesecake. Here are some insiders' preview of what you will get in a piece of our Blueberry Cheesecake...in chronology of the senses that is stimulated the minute you open the box... :)

• Eat it chilled or warm, the combined smell of the crust, the cream cheese and the sweet blueberry topping will not allow you to wait any longer....so you grab a knife to cut it;

• While cutting up the cake, the combined sensation of soft cream cheese and crispy biscuit base rubbing against your knife will automatically cause you to secretly pinch the remnants sticking on the knife and get the first taste before anyone else;

• We really suggest that you eat our dear Blueberry Cheesecake as if you are dining with the Queen i.e take small spoonfuls (cutting from top to bottom) so that you obtain the perfect cheesecake taste...

• ...the cream cheese immediately melting in your mouth, the creamy taste of cheese perfectly combined with the juicy sweetness of the blueberry topping and the thrill in crunching the finely-granuled biscuit base....mmmm!

• Next is the hardest part....you come to an indecisive juncture....wash your plate or get another piece of cheesecake!!

Quick!! Order your own Blueberry Cheesecake now and join many others who have experienced the joy of eating our Blueberry Cheesecake. Maybe this can be your New Year's resolution :)

Here Comes the SMALL BOX!

Light and simple....yeah.. :) Still yummy and tasty...yeah...yeah.. :) :)

The idea came about when Chetan invited us to a 'Kenduri Doa Selamat' in conjunction with Kashef's bravery to succeed his circumcision (you're a big boy now Kash!). We thought this would be a great gift for Chetan & family while at the same time try to share the unforgettable Mama's Cheesecake Choc Moist Cake with our new family & friends in Damansara. Our family & friends in Seremban was the main factor that got Mama's Cheesecake into business so we thought our new family & friends could help bring Mama's Cheesecake to the next level.

The 'SMALL BOX', as we call it, contains 3 slices of Mama's Cheesecake signature Choc Moist Cake. We made the 'SMALL BOX' this small based on numerous feedback from our loyal customers saying that they always love to serve our cake to their guests but at the same time hate the hassle of cutting it up for serving purposes. With this 'SMALL BOX', many of your problems/dilemma will be solved:

• ONE: You won't be caught in the situation where your guests have arrived yet you are still in your pyjamas, all sweating, trying to cut and serve the cake decoratively;
• TWO: Automatically you have a 'door gift' that is not only simple but most importantly finger-lickin'good....(you might have problems keeping the tab of 1 box per guest though...ooopps!);
• THREE: Your 'door gift' will be memorable as it won't be the same ole' same ole' muffin or cup cake;
• FOUR: You could save on desserts. The 'SMALL BOX' on its own is already enough to satisfy your guests' craving for some sweetmeat after a big meal. Thanks to our dedication in properly planning the end product, we have made sure that the serving is appropriate, hence the 3 pieces in a box.
• AND THE LIST GOES ON....

At only RM2/box, we encourage you to order the 'SMALL BOX' now for whatever functions/events that you plan to have...be it birthday party, 'khatam quran' event, 'cukur jambul'...anything!

It might just be a 'SMALL BOX' but you will definitely get a 'BIG WOW!' out of it!

Personal Satisfaction and Customer Satisfaction....2 sides of the same coin

As we were baking Awin's cakes tonite, we realised that Mama's Cheesecake truly believes in one thing....that is 'Personal Satisfaction = Customer Satisfaction'...find out how we discovered this....

The 're-imaged' Chocolate Moist Cake is supposed to be 'shorter' or 'thinner'...or whatever it is called to denote the 'height' of the cake. This evolution was undertaken after taking into consideration our loyal customers' feedbacks and our own R&D where both mainly concludes that our Chocolate Moist Cake will have its 'signature' and will be enjoyed better when its size is in between a 'mudcake' and a 'brownie'.

We did a trial-bake and were very happy with the 'shorter'/'thinner' 're-imaged' cake. Then came the real-thing...Awin's order....a real customer with real perspectives. Immediately we got into the customer's shoes and what first came to our mind really surprised us.....we do not want to give her a cake that looks like the trial-bake!!! The cake was 'thin' that it did not look appetizing...and this is very important especially to a customer like Awin whom is 7-month pregnant!!

Immediately, hubby and I re-set the 'manufacturing strategy'. Our main driver was to make the cake 'thick' enough that it does not turn-off a customer at the first look (especially a pregnant customer!) and at the same time ensuring the 'thickness' does not defy the feedback given by our loyal customers previously. We were very lucky that just before midnight, the first cake that came out of the 'improved' manufacturing strategy, looked perfectly appetizing and tastes exquisitely delicious!! Hurray!!!

The 'improved' manufacturing strategy definitely meant putting in more ingredients and pushing up our cost base which means pushing down our margin. But are we too worried about this? No!! Why? Because we believe when we put quality ahead of all these numbers, the rest will settle on its own and most importantly the customer is satisfied. Are we satisfied? Definitely!!

BIG thank you to a dear fan!

This big 'THANK YOU' is dedicated to our dear friend Awin whom has been patiently waiting for her 2 choc moist cakes. Mama's Cheesecake has been quite busy during the school hols that Awin had to postpone here delivery for 1 week!!! Now that she is getting her choc cakes, she is bringing them 'balik kampung' and help promote the cakes there. Once again, THANKS Awin!!!

We hope with Awin's promotion, the Choc Moist Cake will have more fans :)

Tips to enjoy Mama's Cheesecake chocolate moist cake...better!

All these while, Mama's Cheesecake Chocolate Moist Cake has been served with our signature chocolate almond nib toppings. While many still enjoy this way of eating the cake, the more adventurous consumers are looking for alternative ways to enjoy the cake without sacrificing alot of the sensational taste. In fact, the more health-conscious consumers prefer the cake without the topping as its sweetness and creaminess is really an acquired taste. Realising that the cake without the topping still tastes as good, Mama's Cheesecake now sells the cake in 'nude' i.e no topping ;) But if you still want the topping, just top-up RM10.

Here we share with you a few tips on how to enjoy Mama's Cheesecake Chocolate Moist Cake....without the chocolate topping:

@Heat it up:- I am never alone when making chocolate moist cake as my daughter and husband always wait for the cake to bake....even if it means sleeping at 1am in the morning! Why? They say the cake is best eaten when it is hot because the crust is as crispy as biscotti while the center is soft, creamy and smooth.

This is definitely something that you can do at home though it is not as 'fresh' as eating it right after the oven pops 'ting!!'. After cutting the cake to your desired size, you have two options on how to re-heat the cake:

Firstly, use the oven. Using a conventional oven, heat it up for 5 minutes at about 150'C. If you are using a microwave oven, though I am not a big fan of this technology, then you can use the 'auto re-heat' option but reduce the time to about 1 minute. The best indicator of whether the cake slice is hot enough is to gently press it with your finger. If it props up immediately, then it is just nice. If it is cold, then you need to heat it up a bit more. If it is hard, that means you have over-heated it and you might have accidentally 'created' a chocolate brownie ;)

Secondly, use the steamer. Place a slice of the cake on a heat-resistant plate. Steam it for about 5 minutes.

Out of the two options, I much prefer the latter as the steaming process actually adds moisture to the cake making it soft and melts in your mouth.

@Peanut butter:- The creamy and sticky texture of the peanut butter actually complements the moist, crispy and soft texture of the cake. Make sure you spread the peanut butter while the cake is still hot (after the re-heating process) as this will slightly melt the peanut butter and create an overall 'creamy' taste when eating your cake. You can use your favourite peanut butter flavor but my favourite so far is Lady's Choice peanut butter with chocolate rice.

So, go create your own way of eating Mama's Cheesecake Chocolate Moist Cake and share it with us! Happy trying!

Bake, Make $ and Be Happy!!

We are happy to announce that Mama's Cheesecake is entering a new cycle in its evolution. When the cheesecakes were 'born' 20 years ago, we only served family and friends at tea parties and gatherings; middle of last year (2009), we went commercial but only took orders from individuals; this year (2010) we are bringing our cheesecakes to cafes and restaurants!!

With this phenomenal leap, Mama's Cheesecake wants to share the joy and happiness in making our cheesecakes with budding bakers out there. The arrangement is quite simple: Mama's Cheesecake will conduct a few training-cum-assessment sessions to ensure you qualify for the job. When you are ready to bake on your own, Mama's Cheesecake will deliver all ingredients to your home. Then you just need to bake and chill the cheesecakes as taught during training. Mama's Cheesecake will pick-up the finished product and you will earn your take immediately (Note: Terms and conditions of your earnings will be discussed via email upon you contacting us).

Who should apply for this fun job? If you can bake and has all the basic utensils to bake, own a cake mixer, an oven and a refrigerator then you are one step away from being part of the Mama's Cheesecake family. It is a great opportunity for you to know the secret in making the favourite Mama's Cheesecakes while at the same time make money in the convenience of your home!

Hurry!! Send us an email to serembancheesecake@gmail.com now.

Let us all BAKE, MAKE $ AND BE HAPPY! :)